NEWS INSIDE APRIL 2024

Ekoï, as if you were there...

Ekoï, from the inside view. Here's what's in store for you in this new newsletter, which looks back on the highlights of April. Content specially prepared for you with exclusive news, photos and videos, stars, confidences...

Ekoï at Bike Expo in Poland with Froome as super guest!

A key cycling event in Poland, this show gives Ekoï the opportunity to meet its customers in this fast-growing market. This year, the stand-showroom featured a brand new feature: a wall of ...shoes!

Highlight of the show: the press conference with Monsieur Christopher Froome, Ekoï guest star. A great success! As was the long signing session on the Ekoï stand.

TOP EXCLUSIVE: the video! https://www.youtube.com/watch?v=I0nxsuyAXD4

Camille Lacourt, lecturer for Ekoï!

Microphone in hand, the five-time French world swimming champion (50 and 100m backstroke) spoke to an audience made up of staff members. Through his career path, he addressed the themes of surpassing oneself, challenging oneself, and the similarities between top-level sport and the corporate world. A fine reconversion for this elegant sportsman.

Small video extract. https://www.youtube.com/watch?v=pQq0FfGvCIM

A second Ineos-Grenadiers runner in Ekoï shoes: the clip, exclusive!

In the last newsletter, we told you about Carlos Rodriguez (Ineos-Grenadiers) and his choice of Ekoï shoes. This month, it's his Dutch teammate Thymen Arensman who has decided to follow suit. We went to meet him, in Turin, a few days before the start of the Giro. Images and just for you the exclusive worldwide VIP clip!

https://www.youtube.com/watch?v=quCjwV9YX3I&feature=youtu.be

"Amaaazzzing!"

When Matthew, editor-in-chief of Canadian Cycling magazine, arrives at Ekoï headquarters, the weather is gloomy. For once, the skies over the Côte d'Azur are gloomy.

What's not to like?

That's no problem, because here he is, all decked out in Ekoï and full of enthusiasm. On the agenda: a two-hour ride along the seafront. And it's in the company of Ludo, designated trip captain and brand editor, that the dashing journalist discovers a coastline that captivates him. Along the way, he asks questions about Ekoï, obviously thinking about his future article. His many "Amazzzzing!" testify to his wonder.

Returning to headquarters and after a substantial refreshment, he followed up the afternoon with a tour of the site and an interview with Jean-Christophe Rattel, the brand's founding president. And as the icing on the cake, he then heads off to experience the first stage of the Giro from the inside, alongside the Israel Premier Tech team. Article to follow...

Ekoï: competitive employees!

Working for Ekoï means striving for performance at every moment. It's a daily challenge for every member of the team. A challenge, but also a positive stimulus that forges a solid corporate culture.

As such, it comes as no surprise to find the expression of the latter when it comes to taking on sporting challenges, bibs pinned to their backs. Here's a look back at the Team Ekoï quartet's participation in the Bol d'Or Vélo on the Le Castellet circuit (Var, France), and a tip of the hat to Stéphane Rossetto, Ekoï sponsorship manager and former pro racer, winner of the Grand Prix de triathlon de Fréjus by Ekoï (L format)!

2 previews...

In just a few weeks, this new pair of glasses will go on sale. Its special feature: a magnetic screen. Just for you, here's an exclusive shot of it.

On the occasion of the Paris Olympics, "Nations" jerseys will be available in limited editions. Here's a sneak preview!