Bradley Wiggins

Bradley Wiggins x Ekoï – The Style of a Champion, the Demand of a Legend

Bradley Wiggins, the first Briton to win the Tour de France (2012), multiple Olympic champion and world champion in time-trialling, remains an iconic figure in modern cycling. Icon of English style, perfectionist, charismatic and innovative, Wiggins made history with his elegance on the bike and his meticulous approach to performance.

Still active in the cycling world, Sir Bradley Wiggins is involved in projects that blend style, sport, and cycling culture. In collaboration with Ekoï, he presents an exclusive apparel collection, consisting of a highly technical jersey and a premium bib short, reflecting his image: sleek, efficient, and decidedly stylish.

Ekoï x Wiggins Collection – Where Style Meets Performance

Inspired by his British heritage, his attention to detail, and his pursuit of performance, the Ekoï x Bradley Wiggins collection combines vintage chic design with cutting-edge textile technology. The jersey stands out with a tailored fit, optimal breathability, and premium finishes. The bib short, on the other hand, features a high-end ergonomic chamois, suited for long distances and demanding rides.

The colors, patterns, and graphic elements pay tribute to Wiggins' personal world, between track heritage, time-trials, and British culture.

Bradley Wiggins & Ekoï – A Unique Signature for Demanding Enthusiasts

This capsule collection is not just a tribute to Wiggins' exceptional career. It embodies a cycling lifestyle where aesthetics, comfort, and technical demands are inseparable. By riding with the Ekoï x Wiggins collection, you embrace the spirit of a champion, with precision, passion, and assumed elegance.