EKOI x Roc d'Azur

EKOÏ x Roc d’Azur – At the Heart of the World’s Biggest MTB Event

The EKOÏ x Roc d’Azur collaboration celebrates the meeting between a performance-driven brand and one of the most iconic MTB events in the world.

Every year, Roc d’Azur brings thousands of riders together in Fréjus to share the same passion: MTB in all its forms, between competition, discovery, and camaraderie.
Through this partnership, EKOÏ affirms its commitment to the MTB community and to riders of all levels.

Roc d’Azur: a global benchmark in MTB

A must-do on the international cycling calendar, Roc d’Azur brings together:

• elite racers
• passionate amateurs
• recreational riders
• brands and major industry players

Races, rides, product tests, and meetups make Roc d’Azur a unique rendezvous where the passion for bikes is lived to the fullest.

EKOÏ right alongside the riders

Thanks to the EKOÏ x Roc d’Azur, collaboration, the brand supports participants with kit tailored to the demands of MTB:

• Protective, well-ventilated MTB helmets
• High-protection eyewear for technical terrain
• Durable, breathable apparel
• Accessories built for off-road riding

Gear designed to deliver safety, comfort, and performance on the most demanding courses and trails.

Testing & on-trail experience

Roc d’Azur is a full-scale proving ground that allows EKOÏ to:

test its gear in real conditions
gather feedback from riders
engage directly with the MTB community
evolve its products based on needs from the field

An approach focused on rider experience and continuous innovation.

A passion shared with the community

More than a partnership, EKOÏ x Roc d’Azur represents a meeting between a brand and its community.
It’s an opportunity to experience unique moments, connect with EKOÏ ambassadors, and discover the latest innovations.

The MTB spirit according to EKOÏ

Performance, accessibility, and passion: EKOÏ supports riders on every terrain, from leisure to competition, by offering reliable and innovative equipment.

With Roc d’Azur, the brand is fully aligned with the energy and authenticity of MTB.