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WELCOME TO EKOÏ
Access our media resources, visuals, products, and official videos. For any specific request, our press team is at your service.
Also discover our Press Review
ABOUT EKOÏ
Since its inception in the early 2000s, EKOÏ has established itself as a major player in cyclist equipment. By combining innovation, performance, and accessibility, the brand has managed to convince the biggest teams and the best athletes.
Our ambition is clear: to offer enthusiasts cutting-edge gear at fair prices, regardless of the discipline.
VISUAL RESOURCES
The photos and logos provided are strictly for editorial use. Any commercial or promotional use requires prior written authorization. Modification is prohibited.
PRESS CONTACTS
For any specific press inquiries, custom visuals, or interviews:
- Alexandre Freliger – Communication Director - [email protected]
- Céline Vandenbroucke – Press Manager - [email protected]
- Tom Zaniroli – Off-Road Communication Manager - [email protected]
PRESS RELEASES
EKOÏ DEFY THE NORM (09/25)
The new EKOÏ signature
EKOÏ is a brand that breaks the rules and constantly pushes the limits of performance. Its model is based on a unique approach: a 100% online business model with global B2C distribution. Present in Europe, the United States, Canada, and Australia, the brand is now expanding into new strategic territories in Latin America, such as Colombia with Oscar Sevilla, Mexico with Raúl Alcalá, and Ecuador.
On the sporting side, EKOÏ stands out as a key player at the highest level, with worldwide sponsorship covering road cycling, triathlon, mountain biking, and gravel. In 2025, the brand will equip 10 professional road teams, including 4 competing in the Tour de France and 5 in the Vuelta.
EKOÏ’s international presence is also reflected in prestigious partnerships with world-renowned races such as the Grands Prix Cyclistes de Québec and Montréal, the Tour de Pologne, and the Tour de l’Avenir.
On the product side, the EKOÏ range covers all the needs of cyclists – road, triathlon, mountain biking, and gravel – from head to toe. A major innovation in 2025: the launch of the groundbreaking PW8 pedal-shoe concept, as well as an ultra-light carbon wheelset (just 1,350 g) offered at an unbeatable price.
True to its roots, the brand retains an identity deeply respectful of cycling’s history, embodied by many former champions who have become ambassadors. But EKOÏ also looks to the future with a strategy of inclusion and promotion of sport for all, notably through strong initiatives such as the partnership with Pierre Lavoie.
Commitment to women’s cycling is also at the heart of EKOÏ’s strategy, with support for 4 teams and the inspiring presence of Marion Rousse as ambassador.
Beyond competition, EKOÏ nurtures a privileged relationship with its community through exclusive podcasts and interactive sessions on Zwift, further strengthening its direct bond with enthusiasts.
Finally, product innovation remains the brand’s signature. Three emblematic examples illustrate this constant quest for performance:
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R-AERO Helmet: wind-tunnel-tested aerodynamics and lightweight design, already worn on the Tour de France.
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S-AERO Glasses: unique design, ZEISS lenses, and measurable aerodynamic gains.
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OUTLAST® Textile: innovative fabric developed for NASA, ensuring intelligent thermal regulation, integrated into our pro ranges.
This is why EKOÏ was born: Defy the norm. A clear vision: to offer cyclists worldwide the perfect balance between innovation, style, and performance.
SUMMER NEWS (07/25)
Co-developed with professional riders, each product is designed to enable cyclists to ride faster, further.
Summer 2025 marks a new chapter for EKOÏ. More than ever, the brand asserts its place at the head of the international peloton, with a strong presence in the Tour de France and a wave of new products.
MARION ROUSSE x EKOÏ - SUMMER COLLECTION (07/25)
A capsule where performance rhymes with personality.
After the success of her first winter collection, Marion Rousse returns with a bold new collaboration: a limited edition summer capsule designed for cyclists who appreciate style as much as technical excellence.
Inspired by freedom, elegance, and the lifestyle of the modern cyclist, this new collection fully reflects Marion's vision of cycling.
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EKOÏ S AERO (07/25)
Redefining the standards of competition eyewear
Designed for sprinters, triathletes, and all high-speed cyclists, the new EKOÏ S AERO glasses embody the ultimate fusion of cutting-edge technology, extreme aerodynamic performance, and striking design. Paired with Aérodinamica or R AERO helmets, the S AERO offers up to 8% aerodynamic gain compared to a standard setup. Every detail is crafted to optimize airflow, reduce turbulence and wind noise, and enhance comfort and safety at high speed.
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EKOÏ COLLECTION MTB 25 (06/25)
Lightweight, Breathable, and Comfortable
The 2025 collection offers short and long-sleeve jerseys designed from breathable and quick-drying materials, providing maximum comfort and great freedom of movement. The shorts and pants follow the same design philosophy, combining total freedom of movement with durable fabrics, capable of withstanding all riding conditions.
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BRADLEY WIGGINS x EKOÏ (05/25)
Sir Bradley Wiggins takes Ekoï's wheel
The EKOÏ x Bradley Wiggins collection includes two Supersoft jerseys (black and white), a high-performance bib short, and a pair of matching arm warmers. Designed for competitive cyclists concerned with their style, the collection offers a harmonious balance between aerodynamics, comfort, and minimalist elegance.
EKOÏ CITY STYLE (05/25)
Safety as a guiding principle, design as a signature
The new EKOÏ City Style helmet is the result of special attention to specific safety in urban environments. The City Style is a concrete response to new urban uses, with EKOÏ's characteristic attention to detail and design.
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EKOÏ GRAVITY RACING (05/25)
A solid team and bikes built for performance!
EKOÏ and Haro Bikes are proud to announce the creation of the brand-new EKOÏ GRAVITY RACING collective—a bold structure that allows five talented riders to compete on the Enduro and Downhill World Cup circuits.
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EKOÏ UNVEILS ITS FIRST FULL CARBON WHEELS (04/25)
Ekoï's expertise at the service of a new product range
As aesthetic, thanks to their three color options, as they are reliable, Ekoï carbon wheels are ready to rack up miles without losing efficiency. Confident in the durability and quality of this new product, Ekoï announces a lifetime warranty and the implementation of a replacement program.
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CEDRIC GRACIA X EKOÏ (04/25)
CG officially joins Ekoï... good times guaranteed!
A true MTB icon, Cédric Gracia is our new ambassador.
Welcoming an athlete of Cédric's caliber represents a major step in our mission: to become a global reference for mountain bikers—by offering equipment where performance, innovation, and design merge as one.
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EKOÏ PURE AERO (02/25)
The Chrono helmet already double world champion
EKOÏ is proud to announce the official launch of the Pure Aero, its brand-new helmet designed to offer unmatched aerodynamics. Born from the expertise of top athletes and the latest technological advances, this helmet has already proven itself in the world's top competitions.
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MARION ROUSSE X EKOÏ - WINTER COLLECTION (12/24)
Marion Rousse partners with EKOÏ to design her first textile collection
For this first MR capsule with a winter spirit, expect insulating, comfortable fabrics. The chill of winter and the relentless rain won't dampen the motivation of riders. With its water-repellent and breathable materials, pastel tones, or more subdued colors, this "MR by Ekoï" collection reflects its muse: discreet yet at ease on all terrains.
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