EKOÏ IN FEBRUARY

DRESS CODE FOR EVERYONE

If you haven't added it to your VIP wardrobe yet, don't miss out on the current VIP textile collection: long-sleeve jersey and thermal jacket. An exclusive and distinctive collection reserved just for you. It's more than a collection; it's a badge of belonging to the large international VIP community of 25,000 members.

EVENT OF THE MONTH: LAUNCH OF THE PW8 CONCEPT

February 14th will be remembered as a pivotal date in Ekoï's history: the brand is the first to offer a shoe for sale with a sole specifically designed for the PW8 pedal.

The PW8 pedal/shoe concept was created to enhance pedal efficiency: it is based on two major technical points, unmatched in the market: a spindle-to-sole distance of only 8mm and a contact surface of 1500 mm²!

It's been forty years since any major innovation has marked the history of cycling. PW8 is here, and it's just a click away!

VISITS OF THE MONTH

Mattia Agostinacchio chooses EKOÏ shoes for his road season

The newly crowned junior cyclo-cross world champion visited our headquarters. Sporting his stunning rainbow jersey, he posed for photos and an interview. With the cyclo-cross season over, he will now focus on road racing with Ekoï Racing C12 shoes on his feet!

Vincent Lavenu, the key man in Ekoï's sponsorship.

Ekoï was honored to welcome the man who, in 2012, was the first general manager of a professional team ([AG2R La Mondiale]) to establish a helmet partnership with Ekoï.

A partnership that propelled Ekoï onto the international stage, offering increased visibility during the Grand Tours, particularly thanks to [Romain Bardet], who shone in the [Tour de France] in 2015, 2016 (2nd overall), and 2017.

The return of Ekoï to the top level worldwide. This season, Ekoï will equip the riders of the [XC BH Coloma team] with helmets and sunglasses. This partnership marks Ekoï's return to the pinnacle of mountain biking. Its director, [Carlos Coloma], granted us an interview in which he discusses his cycling career, his transition to sports management, his commitment to training young talent, and his team's goals for the season. Our ambassador and great champion [Julien Absalon] came to greet his former "adversary" in the races.

https://www.youtube.com/watch?v=7mRKe7VzWLM

INTERVIEW OF THE MONTH

The 23-year-old Belgian sprinter from [COFIDIS] is in great shape this early season! With two victories ([Clasica de Almeria] and [Tour d'Algarve]), he gave us an interview during the training camp in [Dénia]. A fan of [Tom Boonen] and [Jasper Philipsen], he dreams of a classic or the yellow jersey. He appreciates Ekoï products for their lightness, design, and comfort.

https://www.youtube.com/watch?v=M7z1uYN32nQ

RACING NEWS OF THE MONTH

Elia Viviani returns to the Ekoï family. At 36, the Italian champion has signed with [Lotto]. Ekoï is delighted to have him back, having shone with two teams sponsored by Ekoï, [Deceuninck-Quickstep] and [Cofidis].

Lenny Martinez chooses Ekoï shoes. The rising star of cycling will ride in 2025 with racing C12 Matryx® shoes. A talented climber, he joins the ranks of pros who have opted for Ekoï for their power transfer: [Michael Woods], [Alex Aranburu], [Valentin Madouas]...

EKOÏ INVITES ITS POLISH VIPS TO A UNIQUE EXPERIENCE

For a weekend filled with intensity and camaraderie, the VIPs present enjoyed an exciting break. On the agenda, a track baptism at the [Pruszkow velodrome], interactions with former pro [Waclaw Skarul] and our ambassador [Zbigniew Maciejewski]. On the track, the atmosphere was both friendly and sporty with two hours of riding, first solo, then in a group behind the motorbike.

VIPs got to try out the latest innovations: the Pure Aero helmet and the PW8 concept. Relive the experience in pictures.

YOUR BIB FOR THE BABYBEL® CYCLOSPORTIVE

Ekoï is a partner of the Babybel® cyclosportive: a friendly event with routes of 80 km, 115 km, and 150 km, offering beautiful landscapes while remaining accessible to all levels. April 26 (gravel) and April 27 (road) 2025. Contact: [email protected]