Die Marke EKOI


FRANCE 2001 : EKOI was created

Jean-Christophe Rattel, after more than 25 years of hands-on experience in the bike industry, firstly with MBK bikes, then with the long-established Italian bike components brand VETTA, founded Ekoi. Convinced that, by cutting out the intermediaries, he could provide cyclists with quality products at highly-competitive prices.

Since 2001, the Ekoi logo has, similar to our product range, continued to evolve.


La marque EKOI depuis 2001 à aujourd'hui


You can’t fail to notice the Ekoi style, and some would even say that Ekoi is everywhere, but we at Ekoi want to encourage our fans more and more to create their own designs using the new concept configurators on our internet site.

Our very first configurator, that came on line in 2013, was for sports glasses and was visionary (excuse the pun!). It was an immediate success, never before had cyclists had the opportunity to design their own eyewear. This was quickly followed by a configurator for compression socks.

A year later, Ekoi created the world’s very first cycling helmet concept configurator. In 2015, we completed the cycling gear concept store by adding both an apparel configurator and a socks configurator, which today makes:

Ekoi, the world’s only true brand, that allows cyclists to customise their gear from head to foot.


Configurateur de lunettes EKOIConfigurateur de lunettes EKOIConfigurateur de lunettes EKOIConfigurateur textil EKOI


We at Ekoi permanently strive to develop new ranges and new products. Our very first clients could testify as much. Our current offer is completely different to our very first products and even little similar to those of last year. We are continually investing in research so as to unceasingly improve our product range and satisfy your expectations, plus those of the professional athletes who choose to wear our clothing.


Technically advanced design:

Ekoi’s aim is to remain at the forefront of innovation and we are helped, to this end, by the pro cycling, road and cyclo-x, teams who choose to wear our products and who provide such valuable feedback: AG2R LA MONDIALE / QUICK STEP / ROOMPOT / TEAM KMC EKOI

And the numerous triathletes who trust our products: Alistair & Jonny BROWNLEE (Alistair is the current Olympic, European and Commonwealth triathlon champion; and Jonny the Olympic bronze medal winner as well as being the most consistent triathlete ever), Marino VANHOENACKER (winner of Brazil and Austria IRONMAN 2015), and finally, Bertrand BILLARD, the 2013 & 2014 world long-distance champion.


Alexander Kristoff EKOIFabio Aru EKOIAG2R LA MONDIALE EKOI


Ekoi is present on both Twitter and Facebook. We are fortunate in that we have a strong following of 40,000 fans on Facebook who remain active in supporting us for over several years.


Facebook EKOI


We, at Ekoi, see our role in being at close proximity to you the cyclist and triathlete, in sponsoring some of the most prestigious events in France and abroad, we are able to strengthen that bond between you and us. You’ll find us at a number of cycling and triathlon events, even if you just want a chat or have some feedback in connection with a product, we’d be delighted to meet you, (or if you’ve unfortunately forgotten to pack your bib shorts, jersey or tri top or another vital piece of apparel we have what you need and at affordable prices) so do come along and check us out at the following events:
- The Ardechoise
- The Etape du Tour
- The Marmotte
- Nice Ironman

Ekoi is an official partner of the Tour of Flanders and Liege Bastogne helmet Liège.


Camion EKOI standVoiture assistance EKOI


This PASSION for cycling, for triathlon and for our products, plus your expectations and the sporting challenges you set yourselves and the demands of our sponsored athletes is reflected in everything we do, and stand for, at Ekoi: our philosophy, the way we conduct our business, the ready availability of our advisors to answer your questions and to satisfy your expectations, (telephone, mail, chat) and most importantly in the quality of our products. We are as good as our products.

This passion is, without doubt, our major asset at Ekoi and that which differentiates us from the competition. It is our driving force. It enables us to progress continuously and to “break away from the peloton of our competitors!”


Peloton EKOI


The internet is our primary means of maintaining the contact with you, our customers.
The internet team at Ekoi has an enormous responsibility, on their shoulders the task of regularly updating and improving our secure site, which is the 3rd generation of our very first site. Our internet site allows us to reply to your expectations 24/7.


The Ekoi brand is one of the leading brands in France for cycling and triathlon wear and accessories. A survey in the specialist "Triathlète" magazine placed us as the leader in France for triathlon apparel and joint first place with Oakley for eyewear. We were also noted as the leader for cycling helmets for triathletes, and this, ahead, even of the globally-known brand, Giro.

Our brand reputation extends well beyond the French border and each year we supply more and more customers in other EU countries.

You, our customers, are our "raison d’être", we never forget that Ekoi earnt its reputation thanks to you, who, in choosing to wear our products, have become our most important ambassadors.

Its thanks to you that Ekoi exists. We are TRULY humbled.

Thank you for your loyalty, we look forward to seeing you soon, out on the road!