The Brand EKOI

Created by Jean-Christophe Rattel in 2001, the EKOI brand quickly established itself as a major player in the European market for cycling equipment. From the very early days of his career, J-C Rattel has been involved in the world of cycling, and it has become a real passion for him, proving that stylish equipment and the world of professional cycling do go hand in hand. From the sponsorship of, and partnerships with, some of the best teams and professional athletes are born many innovative EKOI products.

Pioneer of direct to end user marketing using the internet, Ekoi has effectively cut out the intermediaries and has therefore been able to offer products to its customers at unbeatable value for money, generally 30% to 40% cheaper than the competition. A logical and vital element of the EKOI strategy is to make cycling equipment more readily accessible to the largest market possible, or in any case to make it less expensive for all cyclists.

Customisable by you and for you

Many of EKOI’s products can be customised by you directly online using our configurator. We are unique in the field of cycling equipment to offer our customers such a wide custom facility, enabling you to customise your own helmet, your very own eyewear, your own shoes etc. all with the design of your choice.

  • EKOI Custom personnalisation casques vélos
  • EKOI Custom personnalisation lunettes vélos
  • EKOI Custom personnalisation chaussures vélos

A product development in collaboration with the professional riders, acting on their valuable feedback, allied to state-of-the-art manufacture.

Our Pro Team products are developed in close collaboration with the professional athletes and champions we sponsor. We are extremely proud to equip numerous road cycling and triathlon champions, such as Romain Bardet, Philippe Gilbert, Julian Alaphilippe, Alexander Kristoff, Fabio Aru, Patrick Lange and all the other professional athletes under contract with EKOI and who require the very best, even perfection in, products. It is a real challenge for us at EKOI to be always capable of providing them with better and even better material.

EKOI innovation produits

The Pro Team products of helmets, eyewear and cycling apparel have been developed by our R & D team and we only manufacture in Europe using specialist manufacturers.

It might be surprising to read, but Ekoi brings over 50 new products to the market every year, with always the same concern for quality and attention to detail whether it be for the star athletes we supply or the equipment we offer you to satisfy your passion.

Innovation and a unique style are constant features of the EKOI brand

It’s a direct result of our collaboration with the professional riders and the search for innovative products that allows us to quickly pass on to you the latest advances in technology in terms of performance and comfort. It’s only once our products have been validated during racing that they are then put into production for our customers, the goal being to offer you similar products at affordable prices.

EKOI innovation produits

The Ekoi style is also a feature of the brand and the numerous collections that follow on from one another are testament to our desire to surprise and shake up the more conventional trends.


Sign up to receive our exclusive offers, flash sales, gifts and the latest news.

The email is wrong. Please check
A problem occurred
This email already exists
Subscription confirmed
Continue shopping on EKOI CLASSIC Continue shopping on EKOI RACING Finalize my purchases