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VIP News January 2024: all the inside news about your brand!
Dear friends,
2024 kicks off in good spirits at Ekoï!
On the sporting front, Ekoï pockets two national titles in cyclo-cross, thanks to Clément Venturini (Arkéa B&B Hôtels) for France and Felipe Orts for Spain. On the road, Ekoï records its first double thanks to Stephen Williams (for Israel Premier-Tech), who wins the sixth stage and overall classification of the Tour Down Under in Australia!
On the highlights side, January was marked by the emotion experienced by Grzegorz, the winner of Warren Barguil's bike. An incredible experience that you're about to read about. Backstage, the women's and men's models took part in the summer collection shoot. We'll be revealing just a few of the shots... indiscreetly. Finally, you'll discover some great product news with the preview of a future Ekoï helmet and the announcement of special edition VIP TEAM jerseys!
We couldn't conclude without wishing you an excellent year 2024 with milestones, fun and performance with our products!
EXCLUSIVE CUSTOMER EXPERIENCE : Meet the big winner of the Ekoï competition!
When he lands at Nice airport, Grzegorz is all excited. And for good reason: he's the lucky winner of the competition launched to mark Ekoï's Black Friday in November. The drive to the brand's headquarters in Fréjus, just over an hour away, seems interminable. Finally, he can let his joy burst when he takes possession of Warren Barguil's Bianchi bike (the superb RC Oltre model) from his 2023 season.
Barely had the bike in his hands and once the first great emotions had passed, this Polish engineer and regular rider (7,000 kilometers a year) then had only one desire: to ride...and right away! Accompanied by two of the company's wheelers, he took to the winding roads of the nearby Blavet massif for an all-too-short outing. He didn't hold back his pleasure, quite the contrary, confiding that he would have been disappointed not to try the bike and telling us about the great sensations he felt at the handlebars of this beautiful machine.
The EKOÏ EXPO STAND: heading for Belgium and Velofollies!
Velofollies is the first European show on the calendar. Once again, Ekoï had set the scene, with a showroom area showcasing the brand's latest innovations. It was an opportunity to exchange ideas with an enthusiastic public. For the occasion, Ekoï ambassadors Fred van Lierde and Johan Museeuw signed autographs. Here's a small selection of photos.
EKOÏ ATHLETE OF THE MONTH: Belgian triathlete Jelle Geens
We're back in Fréjus but staying in Belgium with a visit from the Flemish triathlete. In an interview with our teams, he talks about qualifying for the Paris Olympics, his desire to tackle long-distance events, and his link with Ekoï. We'll let you discover, watch and listen to the video.
EKOÏ PHOTO SLIDESHOW: the summer collection shoot
We're barely halfway through winter and already Ekoï is in summer! In the brand's photo studio, models successively donned the jerseys and shorts of the spring-summer 2024 collections. Here are some exclusive behind-the-scenes images to give you a sneak preview...
ULTRA VIP NEWS: All year long EKOÏ in a magazine...and a new helmet
Every day, Ekoï writes its story. To make sure you don't miss out on all the moments that, over the course of the year, have built 2023, our teams have produced a magazine that you'll soon receive for Silver and Gold. On the menu: landmark victories, highlights, behind-the-scenes stories and new products. All sorted by month!
Note that for this summer you'll have privileged access to two special series of jerseys stamped with the VIP Club label...To be continued.
Anew Ekoï helmet is coming...Just for you, here's a snapshot!
