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Press Release
EKOÏ – FRESH NEWS SUMMER 2025
Innovation, style & performance on every road
Summer 2025 marks a new chapter for EKOÏ. More than ever, the brand is asserting its place at the top of the international peloton, with a stronger presence on the Tour de France and a wave of bold product innovations.
From official partnerships with 4 World Tour teams, to an exclusive apparel collaboration with Marion Rousse, and the launch of next-gen gear — including the R-AERO helmet, S-AERO eyewear, and thermo-regulating OUTLAST® fabrics — EKOÏ continues to push the boundaries of performance, comfort, and style.
Co-developed with pro riders, every product is built to help cyclists ride faster, farther, and with unmistakable flair.
Contacts:
Xxxx XXXXX – [email protected] – +33 6 01 02 03 04
Xxxx XXXXX – [email protected] – +33 6 01 02 03 04
EKOÏ ON THE 2025 TOUR DE FRANCE
4 World Tour teams – 1 shared goal: performance
Once again, EKOÏ takes center stage in the World Tour peloton, with a strong presence on the 2025 Tour de France.
We proudly supply helmets and sunglasses to four top-tier teams:
- Lotto Dstny
- Israel – Premier Tech
- Cofidis
- Arkéa – B&B Hôtels
These teams trust EKOÏ for our lightweight designs, advanced ventilation, and aerodynamic efficiency, but also for the proven comfort of our gear in the toughest race conditions.
Our cycling shoes are also worn by top-level riders:
Richard Carapaz, Valentin Madouas, Guillaume Martin, Clément Russo, Vincenzo Albanese, Carlos Rodriguez, Alex Aranburu and Michael Woods
➜ Different riding styles, one shared standard: absolute performance.
