News VIP EKOI INSIDE August 2023

Your VIP EKOÏ INSIDE newsletter

News you'll find here and nowhere else

Happy to see you again or to welcome you for a new journey aboard "Ekoï airlines." I'm sur you would like to get some 'height' together to discover the behind-the-scenes, secrets, previews of your...favorite brand.

Everything you read or see here, you won't find anywhere else.

On the programme for this 100% inside look: the first episode of "Vis ma vie de VIP"; Ekoï and the Tour de France 2023; a tour of the customisation workshop; Ekoï on Polish time; a visit from El Diablo...

Live my VIP life

Being an Ekoï GOLD VIP member sometimes means access to the unattainable. Proof of this is the day that Damien Vuillier, ultra-distance cyclist and loyal customer for many years, lived during the 110th edition of the Tour de France.

We'll let you discover the video of this privileged experience with the COFIDIS team. Be warned, the sight of these images may cause a few side effects: pronounced grins (with a risk of bananas for the most sensitive); hair raising; and a surge of positivity. We wanted to start with a video that was 100% passion. Enjoy!

Ekoï on the Tour de France...

We continue in smiling mode with the presence of Ekoï at the Tour de France. An edition highlighted by 3 Ekoï victories won with style: the blistering breakaway attack of Victor Lafay (Cofidis); the irresistible rise of Michael Woods (Israël Premier-Tech); the judicious breakaway of Ion Izaguirre.

As well as the sporting excitement, the Tour de France was also an opportunity for your brand to meet the various French and foreign media who turned out in force.

And to get in front of the microphones and cameras, the CEO and founder of Ekoï himself. Here are a few never-before-seen photos.

...and in Paris

A few days later, it was in Paris on the TV set of BFM Business that the same Jean-Christophe was answering journalists' questions in the programs "La France a tout pour réussir" and then in "Check up santé". Tip: skip ahead to 9m40s to listen to J-C Rattel's interviw (in French).

France has everything to succeed: Krys sponsors the Tour de France Femmes - 15/07 (bfmtv.com)

Secrets...of production

Back to Ekoï's headquarters in Fréjus, in the Var region of southern France. For the first time, we're opening the doors of our customisation workshops, just a few kilometres away. This is where the customised eyewear and limited edition helmets are assembled. You may own a Gara or AR14 Star Edition Chrome, Carbon or Israel Premier-Tech helmet. This is where they are made.

Red, white and ...azurblue

We regularly tell you about the growing interest in your brand in the press, both print and online.

We were delighted to welcome Marek, the Polish editor of his country's first online cycling site. Guided by Maksimilian (head of the Polish and Czech markets), he toured all the departments: workshops, after-sales service, logistics, design, showroom... And of course he had a chat with Jean-Christophe Rattel.

Keen to do a few miles in the South of France, it was alongside the man who is currently writing these lines that he pedalled under the magnificently blue skies of the Mediterranean coastline. Between the red rocks of the Estérel and the crystal-clear blue of the Mediterranean, he was totally amazed. Without further ado, here are a few photos of her arrival and departure.

The Devil wears... Ekoï.

At Ekoï, we've been lucky enough to see some of cycling's greatest champions come and go. Some are discreet and shy, others charismatic and humble, and each one radiates a unique aura.

Then there are the extravagant, the flamboyant, the colourful. First and foremost is Claudio Chiappucci, alias 'El Diablo'. One of the stars of Italian cycling in the 90s, he spoke to us about his emotions after his compatriot Giulio Ciccone won the polka-dot jersey. Claudio was the last man to bring the precious tunic back to Paris (1991-1992)... Here's a short audio extract for you.

And because we're a small group (nearly 20,000 of us, after all), here's a worldwide exclusive of the design plans for the future El diablo special edition suit.

A C4 to the power of 3?...

If you don't mind, let's end this VIP Inside newsletter on a high note with a short visual teaser.

So far, only a few testers have had the chance to see it. We'd like to offer you a sneak preview of this exclusive.

Due out in a few months...