VIP news 12
Editorial by Jean-Christophe Rattel
WARREN, NACER, NAIRO... Already 37 wins!
Victories and more victories for the Ekoi champions at the start of the 2022 season. Something that is both a dazzling record of achievement and the most effective product test ever. But the most important thing for me is to underline with enthusiasm the talent of the riders who achieved these victories. Starting with the incredible Warren Barguil, who is back in the limelight with his sumptuous success in the Tirreno Adriatico and a prestigious victory in the Grand Prix Miguel Indurain.
Nacer Bouhanni also made a great comeback, winning the Route Tourangelle after several top 10s.
And finally, Nairo Quintana's climbing talent was confirmed again after his domination of the Tour du Var and the Alpes Maritimes, where he won the Tour de La Provence with great style.
As we enter the heart of the season, this overall success for the riders of our partner teams is a gift that I would like to offer to our tens of thousands of loyal customers. To you, who are the greatest community of all.
Good luck on the road, with sunshine in your hearts!
Jean-Christophe Rattel
EKOI AND L’ARDECHOISE
VELO-BONHEUR
AAfter two sad years of deprivation and absence, l'rdéchoise is making a comeback to the great joy of cyclists. Ekoi, the historic partner of the event so dear to the whole region, is delighted with this resurgence.
From 15 to 18 June, it will once again be a party in Saint-Félicien. Thousands of cyclists from all over Europe, and sometimes from even further away, will finally be able to meet on the most beautiful roads. These mythical asphalt snakes that criss-cross the sublime nature of the wild Ardèche and the neighbouring departments.
Sunny high plateaus, picturesque valleys, festive and joyful villages, welcoming populations and enthusiastic cyclists in search of authenticity, the event born from Gérard Mistler's dream and the friendly support of institutions and labels such as Ekoi, represents the original quintessence of cycling in its happy version. Conviviality and sharing as emotional characteristics that the new management has been keen to preserve while pursuing innovative initiatives. In particular, with a 618 km Ultra race in one stage or e-bikes courses to follow the evolution of cycling practices.
The Ekoi teams are always ready to listen to cyclists and are always keen to meet them in the field. They will welcome you to a stand that has become a landmark for fans of the event over the years. Cyclists will be able to discover the latest novelties, take advantage of exclusive deals, improve or complete their equipment while conversing with our technicians, who are themselves avid cyclists like the founder of Ekoi, Jean-Christophe Rattel.
PRODUCTS
EKOI ELEGANCE R-WAVES
The new Ekoi Elegance R-Wave collection takes comfort and style to new heights, offering exceptional clothing. A different way to cycle, thanks to state-of-the-art design and manufacturing. Triple density Ekoi 3D Gel pad, 3 different widths to fit all body types, laser cut sleeves without hem, 7 colours both discreet and stylish.
THE EKOI PRO TEAMS
Lotto Soudal (helmets and sunglasses) - Qhubeka Assos (helmets) - Arkea Samsic (textile and helmets) - Cofidis (helmets and sunglasses) - Euskaltel Euskadi (casques et lunettes) - Saint-Michel Auber (textile and sunglasses) - KMC Orbea (textile, helmets, sunglasses)
THE CHAMPION AMBASSADORS
Philippe Gilbert - Elia Viviani - Nacer Bouhanni - Nairo Quintana - Warren Barguil - Caleb Ewan
THE EKOI LEGENDS
Freddy Maertens - Claudio Chiapucci - Laurent Jalabert - Pedro Delgado - Miguel Indurain