Vip News 16

At Ekoi, admiration and respect have been the two constants that have inspired us for a long time in women's cycling. As a logical consequence, we have created a range of clothing and accessories specifically designed for women's cycling. Our intention is not to simply offer a few colour variations as a commercial pretext. Quite the contrary! In conjunction with our ambassadors and riders, our technicians and stylists have developed a genuine range 100% dedicated to women's cycling. We are very proud to see the satisfaction shown by our three-time World Champion, Pauline Ferrand-Prévôt. An exceptional athlete whose rigour and demands are well known, both in terms of performance and comfort.
Of course, all cyclists can benefit from the same high-performance equipment as Pauline. This is the case for the members of the three professional teams that are Ekoi partners. Cofidis, Arkea Samsic and St-Michel Auber 93. This is also and above all the case for every cyclist who wants to discover our products.
Like an enthusiastic tribute to women!

This year, the formidable Pauline Ferrand-Prévôt has taken the world mountain bike titles by storm. Nothing less than three successive World Champion titles in the space of a few weeks. Short Track MTB World Champion, then Cross Country MTB World Champion and finally Marathon MTB World Champion.
A truly historic triple that puts the Ekoi champion at the top of her sport with fifteen world titles. Better than a return to grace, it is the affirmation of an exceptional talent served by an incredible will to serve cycling.
A reference for Ekoi technicians and designers, the Champion knows how to express her choices and needs when it comes to having the best possible outfit. Both in terms of hi-tech and comfort. The uniqueness of the female physique is naturally a constant. All of which confirms Jean-Christophe Rattel and his collaborators in their constant search for innovation and performance, both in terms of style and the choice of the most innovative fabrics.

Three Ekoi partner professional teams distinguished themselves in the Tour de France. This is a source of pride for the brand and also an affirmation of its commitment to women's sports.

With the pro teams Cofidis women team, Arkea procycling team and St-Michel Auber93, Ekoi was present in force at the women's Tour de France, which took place just after the men's.
In addition to the super champions who took part, in particular Annemiek van Vleuten, we must underline the passion and courage of all the participants who were brought together by Marion Rousse and ASO. And let's salute all the team members of our three teams. Starting with the courageous Breton Coralie Demay from Saint-Michel Auber 93 who is ranked 17th after a Tour de France full of regularity and enthusiasm. The first Tour of the new era, the 2022 edition revives a tradition that saw women's cycling become important in the hearts of the public. With the legendary duels between the Frenchwoman Jeannie Longo and the Italian Maria Canins. There is no doubt that the next editions will help to establish women's cycling in its rightful place. And why not imagine a new French victory following Longo's three yellow jerseys. If ever BMC were to form a pro team, let's imagine the incredible Pauline Ferrand Prévôt facing the best athletes in the world...
In any case, this new era Tour was great from start to finish. It gave our partner teams the opportunity to test their riders at the highest international level.