Vip News 15

Claudio Chiappucci, our legendary ambassador, is still impressed. Summer 2022 will remain the great return of ‘cycling show’. Particularly with the exploits and challenges of a new generation of young champions determined to break the stereotypical codes of professional racing. Just to remind El Diablo of the romantic getaways good times : starting with his legendary feat in Sestriere in 1992. 200 km of breakaway including 125 solo for an anthology victory and a best climber's jersey.

For this exciting 2022 edition of Tour de France, the Ekoi colors have been celebrated almost every day. With the great performances of Cofidis, with the great Waren Barguil and a very determined Guillaume Martin at the forefront, with the courageous fight led by Simon Geschke for the the polka dot jersey conquest, with the cool feat of the marvelous cyclist Benjamin Thomas standing up to a wild peloton up to 500m from the finish line in Caracassonne, with the performances of Lotto Soudal and especially the daily contact with the wonderful community that has supported us for 2 already decades.

But the all exploits summer is also the mountain bike titles of Pauline Ferrand Prevot, Titouan Carod and Lucas Martin, the victory in Tri of Anne Haug in the Challenge Roth and the success of Serradori in Teruel at Cup of the Baja World. So many laurels, so many emotions, so many reasons for pride and inspiration for our teams. And, on a personal side, the desire to continue with you to share values and innovations for ever more pleasure and safety in the practice of our sport.

Important event on July 11 during the Tour's rest day. Announcement of the partnership continuation between Ekoi and the World Tour Lotto Soudal team. And it was Jean-Christophe Rattel, Ekoi President and Founder, who personally announced the renewal of the contract binding Ekoi to the prestigious Belgian team for three years in a row.

The obvious sign of a deal that works and also revealing sign of the satisfaction that Ekoi branded helmets and glasses give to professional Lotto Soudal cyclist first seduced by the comfort and performance of the products, and then enthusiastic about the multiple customization possibilities.

For Jean-Christophe Rattel, this long-term extension of the partnership contract between Ekoi and Lotto Soudal, Lotto Dstny in the future, is a source of pride. “Successfully equipping champions such as Philippe Gilbert or Caleb Ewan is both an honor and a challenge. Like their teammates, these big cycling names are particularly demanding, especially when it comes to comfort and safety : two priorities for our products designers ... with the style of design and performance as a bonus. »

“I was motivated as a cadet. You can imagine, I was on my roads. I stripped myself, I gave everything and even more. I had stars in my eyes. When I arrived I was dead. But proud…”

Benjamin Thomas, the Cofidis team track rider has been an incredible warrior. During the 15th stage of the Tour Rodez-Carcassonne, he tried everything to stand out and make history… His personal story in this case. Because the route of this promised stage to the sprinters took his favorite roads and even part of his favorite training circuit. He had also shown his determination and optimism at the start. Enough to be even more enthusiastic at the sight of this incredible cyclist, double French time trial champion and double omium world champion, breaking out of the peloton 50 km from the finish with Alexis Gougeard. The duo will be inseparable up to 5 km from the goal. And as Gougeard gave up Thomas continued alone giving the maximum in his style of track-rider. Being finally taken back only less than 400 meters from the line.

Hats off anyway !