News VIP EKOI INSIDE May 2023

VIP EKOI INSIDE #5

Dear VIP's, this newsletter is not a newsletter. It has been conceived as an original journey to the heart of Ekoï. A journey in which you are the privileged passengers.

Your tour will start in Europe with a stop over in Poland before continuing in Italy and ending in the South of France. Follow the guide!
Then, we will take speed towards the (very) rolling tarmac of the Paul Ricard circuit and the shooting with one of the best sprinters of the world!

What else ?

Finally, you'll get some colors with a little make-up session... before ending on a colorful and greedy note...

Ekoï on Polish time
Bike Expo - Naradowy Test Rowerowyl (Ekoï stand, Warsaw, Poland)
April 1st and 2nd. Ekoï's stand is bustling with activity. Thousands of Polish customers flock to the Warsaw exhibition center. And many of them stop by the 80m² showroom of your brand. The CEO and founder of Ekoï Jean-Christophe Rattel came to lend a hand to his squad. No less than a dozen employees came to ensure a great commercial success and a qualitative image operation. And this, with an enthusiastic and passionate public to quote "J-C" himself!

The show was also the occasion to sign a new contract that makes Ekoï a sponsor of the Tour of Poland, registered in the World Tour calendar! For you, our objective was of course to immortalize these moments!

Photo: J-C Rattel (founder of Ekoï) and Mr CzesŁaw Lang, national legend of Polish cycling.

Red carpet and fireworks for the VIPs from Italy!
(Desenzano del Garda, Italy)
Direction the south of Europe. It's Saturday 15 and Sunday 16 April in Desenzano del Garda, Italy, for the Colnago Cycling Festival. As the main sponsor of the event, Ekoï took the opportunity to organize a weekend dedicated to Italian VIPs.

The program included a meeting, discussions about the brand's products and innovations, dinner with a breathtaking view of Lake Garda and a fireworks show, a meeting with our ambassador Fabio Aru and participation in the Granfondo on Sunday morning with a front row start alongside the Italian champion.

Pampered by Francesca, Pietro and Fabio Aru, the transalpine VIPs particularly appreciated these two days in all points exceptional.

An ultra confidential shooting
South of France, on the heights of Eze Village .

From Italy to the French Riviera, there was only one step.

On this Friday morning, our film crew has an appointment with sprinter Caleb Ewan. Objective: to offer him to drive fast while we shoot images.

Warmly received by the resident of the Lotto-Dstny, our videographers set up the device, film, store the plans... For you, ultra confidentially, here are some "stolen" shots of this extraordinary achievement which we will talk to you about very very soon .

Always so Froomidable
Headquarters of EKOÏ (Fréjus, South of France)
Dear VIPs, we have a secret for you: working for a company like Ekoï is a daily honor for any cycling enthusiast. A daily routine frequently enhanced by visits (casual or scheduled) from great champions.

The afternoon is coming to an end and we announce that Chris Froome came at our showroom to visit us... as a “neighbor”

It is therefore on a bike and in uniform that he takes a few minutes to exchange in all relaxation and sympathy. He took the opportunity to do a few fittings...Proof by the image with this unprecedented sequence of the champion facing the mirror.

Make-up
 EKOÏ Headquarters (Fréjus, South of France)

Return to the headquarters of Ekoï, in the South of France. On the occasion of this newsletter, we are revealing a little new make-up sequence produced as part of a shoot, indoors this time, at the headquarters in Fréjus.

To enhance the presentation of the shorts on the ekoi.com website, the marketing department asked the video department to produce very short spots presenting the models in action: a home-trainer, a gray background, some lighting and a mannequin with legs made up later and the plans were in the box. The role model is none other than our sponsorship manager and former pro rider Stéphane Rossetto. As for the make-up artist, Dorine, she is above all a referent of social networks in the company.

The big “ice cream”
(Fréjus and surroundings, South of France)
 Still filming… A few days before the release of the CWS (= Cycling with Style) summer jersey collection, our film crew is heading to the shores of the Mediterranean Sea. With one objective: to show the varied, flashy and original chromatic panel of this collection.

15 jerseys, 15 colours, 15 flavours!

Guided by the director of Ekoï, alias Bastien (he is in blue and is holding a camera in the photo), himself driven by Dorine (make-up artist and pilot therefore), the two protagonists on the screen chain the changes of gears between two playful pedal strokes. The shooting is fun and serious, good-natured and colourful. The atmosphere is sunny and the atmosphere gourmet. Like the CWS jerseys.

or you, some shots of the making-ok and the link of the video.

EKOI in 24 hour chrono mode
(24H cycling, Circuit Paul Ricard, Var, FRANCE)
In the last newsletter, we introduced you to the EKOÏ team registered for the 24H endurance cycling race at Le Castellet. On April 22 and 23, the quartet led a committed and strategic race. Result: a fine 6th place overall (out of 100 teams) and the top step of the podium in the Quattro category.
Team spirit, surpassing oneself, a taste for challenge and competition, a thirst for performance and above all the pleasure of cycling...

t is with their hearts filled with these values dear to EKOÏ that Bastien, Christophe, Marc-Antoine and Ludo have proudly worn the colors of their company and your brand.

Some shots of the race, backstage and on the track.

Promised shoes…
(Promotional video clip for the Ekoï C-4 shoe)
Previously, we showed you the backstage of an outdoor video shoot intended to highlight the new Ekoï C-4 shoes.