Vip News 17

I was really happy to see these thousands visitors literally panicking at the Ekoi pavilion during the Roc d'Azur! A happiness that I want to share with all Ekoi employees and champions as a tribute to their support, their adherence to our values and above all their incredible loyalty.

For the entire large Ekoi family, this is the affirmation of an original concept that has been ours for more than twenty years, mostly with the desire to offer the best with the best for all and all cyclists.

On the Roc d'Azur 2022, the great return of cycling after gloomy years dedicated to the pathetic Covid 19 pandemic, we had the illustration of this success : as a guarantee of success obviously, but also as the realization of a beautiful dream of share.

Evoking then our fruitful exchanges with exceptional characters such as Fumy Beppu or Philippe Gilbert, I feel like i can make all dream on style, performance, Legend and friendship… All that makes cycling real, the one we love, the one we work for at Ekoi… Lead by the passion of a team that goes beyond the banal work to a much more rewarding notion of ‘mission’.

Nice trip to all!

JC.R

With 80 professional victories, the Belgian Super Champion is forever one of the most prestigious riders of his generation. Now that time has come to quit the stage, we remember his vista, his class, and his grinta. So many assets that have made him an incomparable cycling warrior, and one of the most enthusiastic Ekoi ambassadors.

Eighty professional victories, including two Lombardy Tours, two Paris Tours, four Amstel Gold Race, the Fléche Wallonne, the Tour of Flanders, Paris Roubaix, the Classica San Sebastian, the Strade Bianche, three national titles and a world title. Not to mention stage victories on the three Grand Tours…. Here is a summary of the hunting list of one of the greatest modern times champions : Philippe Gilbert.

They were t often spectacular because acquired after long breakaways or uphill sprints against opponents like Alejandro Valverde, Davide Rebellin or Danilo Di Luca, "Phil" ‘s victories marked the era of an indelible way.

Simple in the city and formidable in the race, this Lord of cycling has always practiced his sport public and sponsors respect in mind, taking on the toughest challenges without ever giving up, overcoming hardships with stubbornness, declining its qualities in memorable attacks, captivating opponents and the public with his panache and his joy of running.

He wrote on the road the wonderful chapters of his exceptional sports saga with heroic episodes worthy of a Jack London story, such as his epic victory in the 2017 Ronde or his arrival in Roubaix in 2019, the glorious summit constituted by his title of World Champion on the road in 2012…Ten years ago already.

While the warrior has just retired from champion, he remembers with melancholy the nickname given him by the Gazzetta dello Sport after his victory over Ballan and Cunego in the Strade Bianche, the Italian Paris Roubaix: "Gilbert, the God of last mile… And he hesitates when asked about the best jersey of his career… The Rainbow or the black-yellow-red tricolor of Belgium Champion ? Doesn't really matter, especially since his exit from the stage is accompanied by the publication of his autobiography. A great book entitled “Phil Gilbert, My life, my story.

Incomparable champion image for Ekoi, Phil the magnificent has become a familiar face in the Fréjus showroom taking advantage of his regular visits to talk to technicians and stylists… Giving his opinion with relevance, suggesting changes, evoking projects while welcoming passing cyclists with pleasure. A champion… A real one !

Incredible champion, the Japanese star of modern cycling has become one of the most popular ambassadors of the Ekoi brand. In addition to his fame in Asia, he brings his passion for style and his personal vision of cycling apparel. To the point where he now has his own design line.

Asian Champion 2008, Japanese Time Trial Champion 2006-2011-2014, Japanese Road Champion 2006 and 2011, first Japanese rider to compete in Paris-Roubaix in 2007, first Asian rider to have competed in all three Grand Tours, prominent member of prestigious teams such as Discovery Channel, Radio Shack, Orica, Trek Segafredo or EF Education Nippo, Fumiyuki Beppu is an authentic media star.

But a star with a passion for cycling and style. So much so that he has joined the ranks of Ekoi ambassadors alongside the likes of Laurent Jalabert, Claudio Chiappucci and Freddy Maertens. And to contribute with talent to the evolution of the prestigious Ekoi Racing range. The range is designed to give all cyclists access to the same outfits and accessories as the professional racers of the partner teams.

Particularly interested in the evolution of design and technology of fabrics, endowed with a very sure taste and adept at modernity, Fumy has gradually put his talent and his image at the service of a new line that he signs with enthusiasm after having been its initiator.

Very classy, extremely comfortable and efficient, equipped with the most advanced technical features, the Fumy Beppu line is a highlight for those who consider cycling as a cultural as well as a sporting practice. Like a tribute to an exceptional person who made France his second home.