News VIP EKOI INSIDE April 2023

Dear VIP'S,

Previously in the VIP Inside#3 Newsletter: Ekoï invited to TV sets, "Julien Absalon, Monsieur l'ambassadeur", behind the scenes of a photo shoot, the visit of the rider Jacopo Guarnieri, an Ekoï company team at the 24h bike of Le Castellet (France)...

Did you miss a sequence? Don't worry... We have archived this episode for you on the site.

On the menu of this particularly rich Ekoï Inside#4 News, we invite you to discover in pictures the backstage of this month of March punctuated by visits of athletes, exclusive shootings, new information ... In short, we invite you to a 100% confidences reading.

And your color for summer 2023 will be...

Once is not custom, we start this newsletter with a product. And not least, since this is YOUR collection. After the winter purple, yellow will be the VIP color of summer. It is this color applied to the All Over collection that will visually mark the summer vintage of the club.

By wearing this exclusive jersey, you will be noticed but be careful: you could well be "vipteam" of your success!

The Dutch magazine RIDE: the helmet and the feather

Specially from the Netherlands, journalist TIES and photographer JORIS spent two days in Fréjus, in the heart of EKOÏ, for an immersive report for the Dutch magazine RIDE.

DAY 1: guided by Laurien (our Dutch market manager), they met the various departments of the company: personalization workshop, logistics, engineers, sponsorship department, after-sales service, showroom.
For more than an hour, the young and relevant Ties (only 23 years old!) spoke with Jean-Christophe Rattel and gathered a lot of valuable information for the realization of his article.

Both of them told Laurien that they appreciated the professionalism and good atmosphere of the company. Between you and us, let's admit that it is a pleasure.

DAY 2: It is 8:30 am and it is still a bit"cool" in Fréjus. Appointment has been made to make TIES discover the Estérel and the Corniche d'Or... by bike of course. Because in addition to the passionate journalist, TIES is above all an avid cyclist, eager to discover new roads. That of the seaside, between Théoule-sur-Mer and Saint-Raphaël literally captivated him. Positioned at different points along the course, Joris immortalized the exit. See you next month to read the article.

Julien Absalon, the extra-earthling of the month!

After Julien Absalon makes gravel in Guatemala (February). After Julien Absalon hard at work on the development of mountain bike shoes (March). The series continues with Julien Absalon, the podcast interview!

For more than an hour, in a showroom momentarily transformed into an intimate living room, our champion ambassador answered questions from Barthélémy, the the podcast "EXTRATERRIEN" creator that focuses on non-standard athletes. At ease, Julien spoke with authenticity and without concession about his career, his upcoming sports projects and his relationship to sport

To (re)listen on youtube - Spotify - Deezer - Apple podcast + extraterran instagram link

Behind the scenes of the shooting in Nevers Magny-Cours

A four-star voice-over

15 seconds... This is the EKOÏ spot broadcast on Eurosport duration. If you haven't seen it yet, it breaks down into three sequences: design, innovation, performance. To "manufacture" the second, our teams went to the wind tunnel of Magny-Cours (France).

On the program: shoot images in the "tunnel" dedicated to aerodynamic tests showing the innovation aspect of the brand. And as we needed a "Formula 1", it was the former racer and now EKOÏ collaborator Stéphane Rossetto who brought his sharp profile in front Bastien's camera, our videographer ! Just for you, here are some behind-the-scenes pictures of this high-tech shoot!

For you, the clip to (re)discover on by clicking on the following link: Pub Ekoi Eurosport - YouTube

An explosive ...shooting... !

Back on the Corniche d'Or, between Saint-Raphaël and Théoule-sur-Mer in the south of the France. After the Dutch ballad, here are our teams at the maneuver for a video shoot this time. At the technique, Bastien, the EKOÏ videographer, with Alexandre, drone pilot.

The sunshine is just beautiful, the road deserted, the spot sublime. Objective of the day: shoot a "clip" to highlight the new C-4 road shoes! The cast is amazing. We brought together Stéphane Rossetto, just back from the Magny-Cours wind tunnel, and Brice Feillu, who, some of you will certainly remember, is the first rider that won the Tour de France en Ekoï in 2009.

After several passages of our explosive duo, the images are 'in the box'... Here are for you some "stolen" shots of this energetic shooting. And promised, we will show you the video very soon in exclusivity of course!

King Leo visits

Every week, top athletes visit us here in Fréjus. The month of March was marked by the visit of a great French triathlete, European and World champion of short distance triathlon, Léo Bergère.

Ekoï becomes the technical equipment, helmet, glasses and shoes of the 27-year-old triathlete. Enough to make the EKOÏ logo shine at the highest level and all over the world! Our camera slipped in at the time of signing the contract and followed Leo to the showroom.

While trying on helmets and glasses, he told us that he was excited to join a brand with which he shares the same quest for performance and the same desire to "titillate" the best. Leo shows great calm, quiet strength and absolute determination.
Just a few days after signing with EKOÏ, he won the Oceanside half Ironman in the USA.

EKOÏ, your brand is attacking the Australian market!

Triathlon always with the first Ekoï stand in Melbourne. Increasingly "international", your brand pitched the tent on Australian soil on the 6th and last day of the XU triathlons series in Melbourne Saint Kilda
The red stand attracted curiosity by its design and the "different" products presented.

Carole, our Oceania manager at the Fréjus headquarters in France, had made the trip to join our Australian agent on site, Daniel Clarke.
For you, she took this very nice shot of Caleb Ewan's manager "very happy" to receive the glasses (limited edition model) of his mentee.

Former Dutch rider Erik Dekker becomes a legend

EKOI was definitely on Dutch time this month. After RIDE magazine, it was the former rider ERIK DEKKER who came to visit us at the company's headquarters in Fréjus. Currently sporting director of the Allinq continental team, he met,Jean-Christophe Rattel (EKOÏ CEO founder) with a broad smile.

With his aura in the Netherlands, the former adventurer of the Rabobank formation in the 2000s, winner of 4 stages on the Tour de France and the Amstel Gold Race, will be in charge of promoting the brand. How? By being at exhibitions and events organized in his country and obviously wearing EKOÏ products.

By putting his image at the service of the brand, Erik Dekker reaches the status of "Legend" and joins his compatriot Breukink as well as Laurent Jalabert, Claudio Chiappucci ... And it is quite logically he left with his personalized LEGENDE helmet. Once again, smiling bright...

Upcoming release of a product that promises to be "EXCELLENT"

Preview

Every month, we are pleased to present you, a small preview of a future product.
For Avril, our eyes turned to the eyewear department: with a release planned at the time of the GIRO, a brand new model, equipped with an ingenious branch removal system, will better EKOÏ's eyewear offer...

Discretion is required... we cannot tell you more. To make you wait, we still decided to give you an excellent little hint: the name of this product begins and ends with the letter "o" in the language of... Viviani.

Dear Italian VIP(s), you have a definite advantage to discover the naming of these glasses...

Helmets and glasses for the gravel team Wish One

We have already mentioned it in previous newsletters: EKOÏ invests in the world of gravel. With a new clothing range coming out at the end of the month (still a little patience...) and renowned ambassadors (Nicolas Roche and Julien Absalon), EKOÏ was only missing a team engaged in competition.

This is now done with the Wish One team whose members will now ride with EKOÏ helmets and glasses. On the occasion of their visit to Fréjus, we took the opportunity to take some shots, not far from the headquarters of EKOÏ.

As you can see, there is a good atmosphere within their team and some ensure the show!

See you on June 17 and 18 for the Wish One Millau Grandes Causses