SPONSORSHIP 2025: ambitions and stakes for our four teams in the World Tour

SPONSORSHIP 2025: ambitions and challenges for our four teams in the World Tour

Ekoï has been present as a sponsor and equipment supplier within the professional peloton for over 15 years, with its first victory in the Tour de France in 2009!

A long-standing investment that both enhances the brand's credibility with customers and allows for the development of the best gear with the riders, which all cyclists can then benefit from.

Focusing on 2025

ISRAËL PREMIER TECH (helmets, glasses, apparel)

• Goal: Confirm the good 2024 season for a return to the World Tour in 2026.
• Major reinforcements: the experienced Alexey Lutsenko, Czech climber Jan Hirt, and the "Flandrien" Matis Louvel.
• Leadership: Derek Gee in the Grand Tours and Stevie Williams in the Classics.
• Last seasons: Jakob Fuglsang and probably Chris Froome.

COFIDIS (helmets, glasses)

• Goal: Reclaim its place in the global hierarchy (Top 10).
• New leaders: Álex Aranburu for the Classics and victories aimed at the puncheur; Emanuel Buchmann for the Grand Tours.
• Key reinforcements: Dylan Teuns for the Flandrian and Ardennes classics, Simon Carr for stage races.

ARKEA B&B HOTELS (helmets, glasses)

• Goal: Maintain its place in the World Tour.
• Core riders and recruitment from the Devo pool: the team will rely on Kévin Vauquelin, brilliant in 2024 for impressive stage wins, Luca Mozzato in the Flandrian classics, and Arnaud Démare for sprints, in pursuit of his 100th victory.

LOTTO (helmets, glasses)

• Goal: Capitalize on youth.

Promising leaders: a team capable of shaking up races, Lotto can rely on Arnaud de Lie (22 years old) for bunch sprints and the future star Lennert Van Eetvelt (23 years old).