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THE LATEST NEWS FROM EKOÏ 2025
New Ekoï Signature: EKOÏ DEFY THE NORM!
EKOÏ is a brand that breaks the mold and constantly pushes the boundaries of performance. Its model is based on a unique approach: a 100% web business model with global B2C distribution. Present in Europe, the United States, Canada, and Australia, the brand is now venturing into new strategic territories in Latin America, such as Colombia with Oscar Sevilla, Mexico with Raúl Alcalá, and Ecuador.
In terms of sports, EKOÏ asserts itself as an essential player at the top level with a global sponsorship that extends to road cycling, triathlon, MTB, and gravel. In 2025, the brand equips 10 professional road teams, including 4 present in the Tour de France and 5 in the Vuelta.
EKOÏ's international presence is also highlighted through prestigious partnerships with world-renowned races such as the Grands Prix Cyclistes de Québec et Montréal, the Tour de Pologne, and the Tour de l’Avenir.
On the product side, the EKOÏ range covers all the needs of cyclists – road, triathlon, MTB, and gravel – from head to toe. Major novelty in 2025: the launch of the unprecedented concept PW8 pedal-shoe, as well as an ultra-light carbon wheel model (only 1,350 g), offered at an unbeatable price.
Faithful to its roots, the brand retains a DNA deeply respectful of cycling history, embodied by many former champions who have become ambassadors. But EKOÏ also looks to the future with a strategy of inclusion and promoting sport for all, notably through strong initiatives like the partnership with Pierre Lavoie.
The commitment to women's cycling is also at the heart of EKOÏ's strategy, with 4 supported teams and the inspiring presence of Marion Rousse as an ambassador.
Beyond competition, EKOÏ maintains a special relationship with its community through exclusive podcasts and interactive sessions on Zwift, further strengthening its direct connection with enthusiasts.
Finally, product innovation remains the brand's signature. Three iconic examples illustrate this constant quest for performance:
- R-AERO Helmet: Aerodynamics and lightness tested in a wind tunnel, already worn in the Tour de France.
- S-AERO Glasses: Unique design, ZEISS lenses, and measurable aerodynamic gains.
- OUTLAST® Textile: Innovative fabric developed for NASA, ensuring intelligent thermal regulation integrated into our pro ranges.
This is why EKOÏ was born: Defy the norm. A clear vision: to offer cyclists worldwide the perfect balance of innovation, style, and performance.
Detailed and Additional Information
EKOÏ at the Heart of the Grands Prix Cyclistes de Québec and Montréal!
Two Prestigious Classics – A Strong Commitment: Performance
This weekend, the global peloton returns to the must-see Canadian classics, and EKOÏ will be more in the spotlight than ever.
A Strong Presence in the Peloton
- 4 partner teams lined up at the start — proof of our commitment at the highest level.
- Arnaud De Lie, winner in 2024 in Montréal and recent winner of the Bretagne Classic in Plouay, ready to defend his title.
- Joe Blackmore, revelation of the season, in the running for the youth classification and the white jersey, for which EKOÏ is the official partner.
Between the confirmed experience of established riders and the energy of rising young talents, EKOÏ stands out as an essential player in these two prestigious events.
Join us in Québec and Montréal to feel the excitement!
Marion Rousse x Ekoï – Limited Edition Summer Collection
A capsule where performance rhymes with personality.
After the success of her first winter collection, Marion Rousse returns with a bold summer collaboration: a limited edition capsule, designed for cyclists who seek both style and technical excellence.
Inspired by the freedom, elegance, and lifestyle of the modern cyclist, this new collection perfectly captures Marion's unique vision of cycling.
What to Expect:
- Lightweight, breathable, and high-performance fabrics
Ideal for intense rides under the summer sun. - Soft and modern color palette
Sky blue, sand beige, and bright white — shades inspired by nature and light. - Feminine cuts and elegant adjustments
Designed to combine comfort, style, and aerodynamic precision.
This edition also offers selected pieces for men, to share Marion's design sensibility with a wider audience of enthusiasts.
After a highly appreciated Live Zwift session this winter, Marion Rousse will soon join our “HORS CATÉGORIE” podcast, alongside Céline Vandenbroucke, for an exclusive conversation about cycling, style, and ambition.
We are proud to count the director of the Tour de France Femmes among our ambassadors. Marion fully embodies the values that drive us: freedom, elegance, performance, and character.
➜ Limited Edition!
The R-AERO Helmet: A New Reference in Aerodynamics!
A Bold Leap in Aerodynamics and Speed
Discover the all-new EKOÏ R-AERO helmet — designed for sprinters, climbers, and time trialists who demand the maximum on race day.
After months of wind tunnel testing and real-world validation, this helmet offers uncompromising performance at the highest level of sport.
Key Features:
– Compact shell optimized for aerodynamics: built for speed.
– Directed airflow with internal channels: keeps you cool when the pace picks up.
– Micro-precise adjustment system: ensures comfort and stability at all intensities.
– Ultra-light construction: zero excess weight, zero compromise on safety.
– Design crafted for competition: built to excel where it matters — in the race.
Tested by the Pros. Approved for Competition.
Already worn by our partner teams on the Tour de France all summer and notably by Kévin Vauquelin with his impressive 7th place in the general classification, the R-AERO has demonstrated its effectiveness. It is now officially presented and will be available for sale by the end of 2025. The Grand Prix Québec and Montréal is notably the occasion to discover this helmet up close.
The S-AERO Glasses: Total Aerodynamics, Asserted Style
Designed for sprinters, triathletes, and all high-speed cyclists, the S AERO by EKOÏ embodies the ultimate fusion of cutting-edge technology, extreme aerodynamic performance, and striking design.
Developed in coordination with the Aérodinamica and R AERO helmets, this model redefines the standards of competitive eyewear.
A Blend of Innovation and Style
- Unique design inspired by modern cycling aesthetics
- New generation ZEISS Super 7 lenses with exclusive profile
- Integrated aerodynamic fin to minimize drag
- Semi-open frame for expanded peripheral vision
- Adjustable nose bridge and ergonomic telescopic temples for a perfect fit
Measurable Gains, Noticeable Difference
Paired with the Aérodinamica or R AERO helmets, the S AERO offers up to 8% aerodynamic gain compared to a standard setup. Every detail is designed to optimize airflow, reduce turbulence and wind noise, and enhance comfort and safety at high speeds.
For Whom?
- Sprinters
- Short-distance triathletes (Sprint, Olympic)
- High-intensity and high-cadence cyclists
The S AERO are not just glasses — they're a statement.
Public Price (incl. taxes):
• S AERO – €249.99
• S AERO Gold Edition – €299.99
EKOÏ's OUTLAST® Thermal Fabric
Intelligent Thermal Regulation for Maximum Endurance
When the intensity rises and the heat becomes oppressive, staying cool is not a luxury — it's essential for performance. That's why EKOÏ incorporates OUTLAST® technology into its premium cycling apparel for hot climates, an innovation originally developed for NASA.
How It Works: Active Thermal Regulation
The secret lies in the thermocules: patented microcapsules integrated into the fabric. These phase-change materials absorb, store, and release heat according to your body's needs.
- When your skin heats up, the capsules absorb the excess heat.
- When it cools down, they release the stored heat to maintain thermal comfort.
- Real-time adaptation = constant microclimate, regardless of external conditions.
Unlike conventional breathable or ventilated fabrics, OUTLAST® doesn't wait — it anticipates. This proactive regulation reduces heat spikes and excessive sweating before they occur.
Benefits for Cyclists
- ✅ Reduces overheating on climbs or in full sun
- ✅ Decreases fatigue by stabilizing body temperature
- ✅ Improves endurance on long and intense rides
- ✅ Increases comfort in changing weather
Whether you're racing, training, or leisurely riding, the difference is clear: better energy management, fewer thermal fluctuations, and a lasting feeling of freshness.
Integrated into the Pro Team & Premium Summer Ranges
The OUTLAST® fabric equips certain pieces of EKOÏ's partner professional teams, notably:
The EKOÏ RACING PRO OUTLAST® Sleeveless Baselayer
Lightweight, form-fitting, and seamless, this baselayer offers second-skin comfort and optimal thermoregulation — even in the most demanding race conditions. A must-have under your jersey in summer.
More Than a Baselayer — a True Thermal Management System.
Thanks to OUTLAST® technology, focus on performance, not sweating. Tested by EKOÏ Pro Team athletes and available for all who demand more from their gear — and themselves.
EKOÏ Podcasts – Giving Voice to Legends of Cycling, Triathlon, MTB...
Intimate Exchanges to Discover Cycling Differently
After hosting major figures such as Bjarne Riis, Chris Froome, or Patrick Lefevere... as well as artists, EKOÏ continues its podcast season with an unprecedented fall lineup, in an intimate format, recorded face-to-face, away from watts and the home trainer. (Re)Discover the Summer 2025 Podcast Season
Personal Interviews Hosted by Céline Vandenbroucke
These exchanges are an opportunity to discover personalities from cycling and endurance sports from another angle: more relaxed, more personal, more human with questions exclusively asked by fans on social media.
Upcoming Features:
- October: Sam Laidlow. 2023 Ironman World Champion and world record holder for the bike course.
- November: Patrick Lange. 3-time Ironman World Champion and current titleholder.
- December: George Hincapie. Winner of the 2001 Gent-Wevelgem and a stage of the Tour de France.
Zwift EKOÏ Lives
Starting October, the Zwift Lives are back!
Every first Tuesday of the month at 6:30 PM, Céline Vandenbroucke, accompanied by a prestigious guest, invites the public to ride for about an hour on Zwift, live on YouTube, Facebook, and Instagram.
Participants on Zwift, as well as fans present on the live, can ask the guest any questions they want!
First Guests of the Season: Frédérik Van Lierde, Jelle Geens, Mathieu Defontaine, and a WorldTour rider...
A Season to Take the Time
Whether on podcasts or during Zwift Lives, expect to find superb guests from cycling and also from triathlon, athletics, MTB... for rich and inspiring conversations.
To Discover on YouTube, Spotify, Instagram, and Facebook.
