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EKOÏ IN JANUARY
Made in VIP
We kick off this first monthly newsletter of 2025 with the VIP winter collections: our designers had carte blanche (and green) to create them with the sole guideline of offering a unisex, streamlined, and elegant design, distinctive and different from other collections. Mission accomplished with this thermal jacket and long-sleeve jersey.
On the technical side, these textiles adopt the same features as the Climax collections.
SEASON OPENING: track, dirt, road... EKOÏ wins on all terrains
Benjamin Thomas and Marion Borras (COFIDIS) shone on the track during the French track championships. A few days later, Clément Venturini (Arkéa B&B Hôtels) clinched his seventh national cyclo-cross title, and Amandine Fouquenet her second. Bryan Coquard (COFIDIS) opened the victory tally for his team and Ekoï on the road by winning the sprint in the fourth stage of the Tour Down Under in Australia.
On 2 but also on... 4 wheels: Ekoï congratulates driver Mathieu Serradori, 6th in the Dakar!
Ekoï sometimes ventures beyond cycling. French driver Mathieu Serradori, based in Fréjus like Ekoï, is proof of that. A former motorcycle racer, he won the "2-wheel drive" category of the Dakar three times (2020, 2022, 2024) with Ekoï E-Lens glasses. This year, he had "a dream Dakar" by securing a superb sixth place. Congratulations to him and his co-driver Loïc Minaudier.
The visit of our new ambassador Marion Rousse
The director of the Tour de France Femmes visited the brand's headquarters. On the agenda: discussions about her upcoming summer collection, interviews, and a successful ZWIFT session with nearly 2000 registrants! We invite you to click on the following link to find the interview with our new ambassador:
https://www.youtube.com/watch?v=zJ7iUBVJJII&feature=youtu.be
Ekoï returns to mountain biking competition with the ORIGINE team
By sponsoring the XC Origine team with helmets, glasses, and textiles from the start of the season, Ekoï strengthens its position as a multidisciplinary brand dedicated to all forms of cycling. With this partnership, the Ekoï MTB range will expand.
On the sports side, this young team includes riders who are likely to shine on the world stage as early as 2025: the reigning French short track champion Mathis Azzaro, Italian champion Martina Berta, Norwegian champion Knut Rhome, and German Ronja Eibl.
To achieve their goals, the team can rely on the experience of their team manager, the French rider Maxime Marotte, a young retiree with an impressive track record (2 French championship titles, 3 times 3rd in the World Cup...).
https://www.youtube.com/watch?v=1Md7_6D_zjI
EXCLUSIVE - The "5-star" casting of signature collections including a men's collection by Marion Rousse!
5 personalities from the world of cycling, ambassadors of the brand, will give their name to a collection. Prestigious collaborations that illustrate the close and trusting relationship between Ekoï and these renowned athletes.
For this summer, Italian champion Fabio Aru and British champion Bradley Wiggins will have their collection (jersey and bib) for the first time. Marion Rousse will offer two summer collections, including one for men. You will find new versions of the "Absolute Absalon" and "El Diablo" collections by Claudio Chiappucci.
The meeting of the month: Pierre Lavoie, the man who gets Quebec moving!
Jean-Christophe Rattel (founder of Ekoï) and Pierre Lavoie met during the Quebec Grand Prix in September. For over 15 years, Pierre Lavoie (former pro triathlete) has been leading, with the help of Germain Thibaut and numerous volunteers, a fight against orphan diseases and the sedentary lifestyle of young people.
His goal is clear: to get the entire society moving so it can live and age healthily. He achieves this by rallying around large-scale initiatives and sporting events like the Grand Défi Pierre Lavoie 1000kms, which brings together over 5000 cyclists and raises funds.
He is a "remarkable" person whom Ekoï is proud to support. His ambition to make sports accessible aligns with Ekoï's mission to offer quality products at the best price for cycling in all its forms. Pierre Lavoie is "an example for France and all of Europe" according to J-C Rattel. Stay tuned for an exclusive interview in the next news.
First VIP Ekoï event in the USA at the Los Angeles velodrome with a special guest!
The Ekoï VIP community is present on all continents and includes over 25,000 members. More than a club, it's a real family united around the shared passion for cycling, in all its forms.
For the first time, Ekoï, led by our agent Sylvain Georges, invited American members to get introduced to track cycling at the Californian Olympic velodrome. A unique experience and new sensations for these riders who were in for a huge surprise when our ambassador FABIO ARU made his entrance.
Here's a look back at this first gathering, showcasing the growing enthusiasm for the brand in the American market.
