EKOÏ IN JULY

A Wild TOUR DE FRANCE alongside Kévin Vauquelin!

Congratulations Kévin for this exceptional 7th place!

Three weeks. Twenty-one stages of effort, concentration, struggle, and flair. And at the end, the 7th place in the overall standings of the Tour de France 2025 for Kévin Vauquelin. A huge pride for us at Ekoï to support such a talented and humble rider.

Throughout these three weeks, Kévin embodied audacity and consistency: wearer of the white jersey for best young rider, he occupied for a time the 3rd place in the general classification, asserting his presence at the highest level, facing the giants.

At Ekoï, we have always believed in him. In his racer instinct, in his calm determination, in his potential as a future great of French cycling. This Tour de France has confirmed it to the whole world.

The public's new favorite

And how not to mention the popular enthusiasm that carried Kévin and the peloton at every stage? Immense crowds, roads full of encouragement, admiring faces. This communion with the public gave an even stronger dimension to his journey. Kévin knew how to be present, with heart and humility.

At the finish, the words of the Arkéa B&B Hôtels team rider reflect all the intensity and significance of his adventure:

"My 7th place in the overall standings, I am starting to realize. It's incredible. It's self-sacrifice. You always have to be there. The team never gave up. These are three full weeks and everything that happened before was also intense. I've more than grown; I've reached a new level."

These words summarize everything. The commitment. The emotion. The surpassing. The lucidity too, of a rider who has grown on this Tour, in the strongest sense. And whose smile, after the effort, says it all: he enjoyed himself, he "played," as he likes to say. And we, we thrilled with him.

An exemplary team united around its leader

In this individual performance, we must not forget the role of his team, Arkéa B&B Hôtels, which secured a remarkable 4th place in the team classification, best French team on this Tour. A united, solid team that knew how to protect, support, and believe in its leader from start to finish. A collective up to the challenge.

Special mention to the young Ewen Costiou, for whom it was the first Grand Tour, a true model teammate with great potential at just 22 years old!

EKOÏ - LA STORIA: the book that tells the story of Ekoï

A tribute book to 25 years of passion, challenges, and innovations.
EKOÏ – LA STORIA retraces the brand's journey through 25 years of cycling, giving voice to the champions, legends, and managers who have shaped its identity. This beautiful book is aimed at all those who share the passion of EKOÏ and celebrates those – riders, ambassadors, decision-makers – who believed in it.

212 richly illustrated pages, combining documentary precision and reading pleasure. More than just a story, it testifies to EKOÏ's anchoring in cycling culture – road, MTB, triathlon – and reveals what makes the brand unique: audacious, inspired, deeply committed.

A must-read for EKOÏ lovers. Available on the ekoi.com website, in French and English.

Rider Oscar Sevilla becomes our ambassador in Colombia

48 years old and a passion still intact
Professional since 1998, the Spanish climber has reinvented himself in Colombia, a country he fell in love with and where he continues a professional career impressive for its longevity.

Óscar Sevilla granted us an exclusive interview in which he reflects on his ever-present passion, his attachment to Colombia, and his new role as EKOÏ ambassador in this emerging market.

A powerful testimony, to be discovered in video https://mail.google.com/mail/u/0/?hl=fr&hl=fr#search/s%C3%A9villa/FMfcgzQbfxpgwxlTNZcsWpTZxCvVtBjr?projector=1

Ekoï embarks on a completely crazy adventure with Red Bull & LeBouseuh, the YouTuber with 6 million followers!

Imagine an explosive cocktail of cycling, quirky challenges, electrified influencers, and breathtaking Breton landscapes... That's exactly what Red Bull offered around the Rance Valley, with a unique concept orchestrated by the famous creator LeBouseuh.

On the program, a bit of cycling of course and a big dose of fun and good humor. At the start, six teams led by iconic influencers in a grandiose Breton setting. For the occasion, all participants were equipped with Ekoï.

Check out the video: https://www.youtube.com/watch?v=S2pv0D2dUM8

Tour d’Enfrance 2025: a human adventure we are proud to have supported

Because we believe that sport is a formidable vector of solidarity, we have continued our support (initiated 3 years ago) for the Tour d’Enfrance. This unique cycling challenge involves doing the Tour stages one day before the pros with the goal of raising funds for the Children of the Moon, affected by a rare disease that prevents them from being exposed to light.

The 2025 edition was a true success: smooth organization, committed participants, and an infectious energy at every stage. We were proud to see our helmets and glasses worn throughout the course, on the podiums, and shared on social media – great visibility for a great cause.

Thanks to this mobilization, 10,000 euros will be donated to the association. A concrete gesture that gives full meaning to our commitment.