EKOÏ IN APRIL

The big innovation: carbon wheels by EKOÏ

At EKOÏ, we love to surprise you. This time, it's with a pair of Ultimate 50mm carbon wheels, designed for performance: 1350 g per pair – a record weight at this price level, carbon spokes for enhanced responsiveness, and a raw racing carbon finish for a decidedly competitive look.

All this with an unbeatable quality/price ratio, true to our commitment: to offer you the best, without compromise.

A mountain biking legend joins EKOÏ

Already committed alongside the DH Coloma and Origine Factory Racing teams, we are taking a new step with the arrival of Cédric Gracia, an icon of freeride and downhill.
As an ambassador and also a key player in the development of our next MTB range, he brings his vision, his demand... and his legendary good humor.

« Cédric is not just a mountain biking legend — he embodies the freeride spirit of this discipline. » Jean-Christophe Rattel, CEO of EKOÏ

« What I love about EKOÏ is their desire to innovate while never losing touch with the riders... I'm super motivated to share my good humor and experience on the trails and with the R&D team! » Cédric Gracia

Bike Expo Poland: EKOÏ in attendance

Official partner of the Tour de Pologne and the stage of the Tour, EKOÏ was once again present at the largest cycling expo in the country.
At our 140 m² stand, our prestigious ambassadors Philippe Gilbert and Julien Absalon shared memorable moments with the public. Stanislaw Aniołkowski from Team Cofidis came for an autograph session.

Highlight of the weekend: the presentation of the pedal-shoe PW8 concept, personally tested by Czesław Lang, TDP director, who was totally impressed by the innovation.

In brief...

These pros who won in EKOÏ shoes

In April, Alex Aranburu won the 3rd stage of the Tour of the Basque Country and Guillaume Martin achieved a double victory at Grand Besançon Doubs – Tour du Jura. Both equipped with EKOÏ shoes.

1st international VIP meeting in Italy with El Diablo

EKOÏ organized its first international VIP trip in Italy, accompanied by the legend Claudio Chiappucci. An unforgettable weekend mixing passion, sport, and discovery for VIPs from Belgium, France, Luxembourg...

The schedule included daily rides with Claudio and local guides, on the iconic roads of Marco Pantani and the village of Valentino Rossi; tasting of Piadina Romagnola, lunch in the vineyards; immersion in the heart of the Marche and Romagna region. They experienced it like pros with VIP services: laundry washed and folded after each ride, massages on request...

"Pocket Rocket" retires

The Australian sprinter Caleb Ewan, in EKOÏ from 2020 to 2023 with Team LOTTO, is retiring after 65 victories, including 23 equipped first with our glasses, then with our helmets and glasses.
He thrilled us with his unique sprinter style: compact, explosive, ultra-aerodynamic.