News VIP EKOI INSIDE September 2023

VIP#10

Newsletter VIP INSIDE SEPTEMBER

You are our most important ambassadors, and so for us it is a privilege to contact you every month with our newsletter and share, in exclusivity, with you our new products and new developments at EKOÏ. All of course in the strictest confidence. 

So, if you're ready to experience Ekoï from the inside, you can take the wheel.

Ekoï's Canadian getaway

Our September trip began in Canada. But what was Ekoï doing in the land of the caribou and maple syrup (OK, Yeah, we know, it's a bit of a cliché...and not even a word about Céline Dion!)?

Your favorite brand of cycling apparel was there to conquer the hearts and, above all, the entire bodies of Canadian cyclists, from head to toe.

And it must be said that EKOÏ spared no expense in sending a strong team, including the CEO, to ‘man’ a stand at the Quebec and Montreal cycling grands prix, World Tour events of which Ekoï is the official helmet and eyewear partner. The aim was to introduce EKOÏ branded wear to the enthusiastic public, who turned out in droves, and to chat with them. Our E-Lens glasses (you know the ones featuring the world's fastest e-lens) particularly impressed visitors to the show.

We couldn't have wished for a better way to make a splash in this massively sport-orientated country than at this world-class event! Tabernacle!

When VIPs have a blast at Alpe d'Huez...

As the crow flies, it's only 5724.2 kilometres / 3557 miles from Quebec City to Bourg d'Oisans.

Take a bunch of 40 lucky souls from the four corners of France and Belgium, put them up in a hotel at the foot of a legendary climb, sprinkle in a dose of good humour, dampen them with a light drizzle on the Saturday, then top it all off with a few sunny spells on the Sunday, and you've got all the ingredients for a more than successful Ekoï VIP weekend.

We take a look back on two days dedicated to the shared passion for cycling, the Ekoï brand and a whole lot of fun. You may well recognise yourselves. We extend to you our greetings!

We welcomed some very big thighs and arms at Ekoï’s Head Office.

Back to Ekoï's Head Office in the Var, in the South of France, where the weather is still MISERABLY sunny (APOLOGIES, THAT’S A BIT OF A JOKE as we sympathise with those who are already cycling in ‘bib tights’).

Accustomed to seeing the wiry silhouettes synonymous with most pro cyclists (except sprinters of course), we were fortunate enough to welcome some 'sturdy' guys to our offices in the Var.  The first of whom was none other than track racer and Arkéa rider Donavan Grondin.  A friendly visit for the guy who, just a few days later, was to swap his road bike for an MTB at the Roc d'Azur event.

Our second visitor was Olympic swimmer Camille Lacourt. Though he retired from swimming in 2017, Camille boasts one of the most impressive records in French swimming, including 5 world championship titles! SPOILER WARNING (if you read any further, you'll hear exclusive information that nobody, except VIPs, has. Shall we continue?) There's talk about working with Camille to develop a range of swim goggles and swim caps for triathletes. And identifying our first tester, it’s a no-brainer, especially as they have recently started the tree discipline sport. Something tells me that they should be rather good at the first discipline! Watch this space! 

Nathalie Simon: Ekoï's "cherry" ambassador

Every season, Ekoï ambassador Nathalie Simon (former windsurfing champion and accomplished triathlete) proposes "her" collection. After this summer's peace and love pop flower, it was time for some Japanese mood for this winter. Just for you, here are a few unusual shots from the photo shoot...

And we’ve got two sneak previews of new products for you.

Our R4 shoes have had a full upgrade under the guidance of our product manager Raphaël. The new version features a single dial closure, textile cable grommets and an understated design.

From October 14, our Silver and Gold versions of the R4 will be available online at ekoi.com, but only available to you as the 'general public' won't be able to buy these two models until December.

I'm not sure about you, but I think this 'little' privilege is pretty cool, don't you?

And remember, only you have access to the VIP-badged 'yellow' version of the new winter skin suit.