News VIP EKOI INSIDE July 2023

Your VIP EKOÏ INSIDE newsletter

News you'll find here and nowhere else!

Welcome to those joining the VIP club!

Get ready to experience Ekoï from the inside. More than just a newsletter, it's an invitation. An invitation to savor exclusive news about your favorite brand, to discover its behind-the-scenes secrets and inside stories...in short, content you'll find here and only here.

On the program: a street art moment, the unexpected visit of.., the very VIP moment of the German VIPS, the France Bleu Azur microphone, a racing preview, a glimpse of a future product...and the unusual snapshot of the month!

Instant street art!

June 8, Agay Bay, South of France.

Few Ekoï moments take place under...a bridge. Yet it was under the railway line linking Marseille and Nice, in the commune of Agay, that J-Christophe (the brand's founder), M.Masquelier (mayor of Saint-Raphaël), Chris Froome, Anne Tabarant (triathlete and Ekoï model for the women's range) and Brice Feuillu (who came as a guest) stood in front of the fresco created by graffiti artist CR137.

Anne Tabarant, Olivier Marceau, Chris Froome, Léo Bergère, Nathalie Simon and Julien Absalon. All face the Mediterranean Sea, less than 100m away. Opposite is another mural depicting French Olympic athletes.
The Ekoï fresco is a graffitied work in predominantly blue and yellow. It pays tribute to well-known sportsmen and women and highlights the main cycling disciplines.

If you're in the area during summer vacations, give us a call!

Confidence: having known the bridge without this graffiti, it's obvious that it embellishes the structure and announces to passers-by (cyclists, pedestrians and motorists) the azure and gold tints in which the bay of Agay is bathed. A peaceful little setting that local cyclists know well.
VIPS, we'll let you discover the work in pictures... and we really recommend that you drive under this bridge, which will take you to the most beautiful stretches of seafront on the French coast!
If you're in the area (Fréjus - Saint-Raphaël - Cannes) on vacation, don't hesitate to contact us. We'll do the tour together.

Roche: killing two birds with one stone!

Now converted to gravel and head of the NR-GRVL team, ex-Irish cyclist Nicolas Roche dropped in for a quick visit to our headquarters in Fréjus. Time enough for him to pick up a Gara helmet customized in his team's colors, and to chat with our footwear engineer, Raphaël. We captured these moments for you. Here they are for you.

EKOÏ present at DATEV ROTH CHALLENGE triathlon (Germany)

Last weekend in June. Nuremberg. Germany.

Ekoï's gigantic red tent won't go unnoticed in the event's partner area.
The stand attracts the interest of thousands of visitors, who are able to try out the products at their leisure and talk to the great champions of the discipline, including Anne Haug, Patrick Lange and Robert Wilkowiecki. Here are a few snapshots of these precious moments of exchange during which Ekoï meets its public!

Roth Challenge continues: Ekoï spoils its VIPS

When it comes to spoiling its best customers, Ekoï doesn't skimp. After delighting its Italian members at the Colnago Cycling Festival, the Ekoï VIP Club took advantage of its presence at the Datev Roth Challenge, a major triathlon event in Europe, to welcome a few privileged German-speaking members.
The weekend's program. Saturday: welcome at the hotel; meeting with the EKOÏ team; race briefing; presentation of the brand's latest innovations and group dinner. Sunday: access to VIP areas with breathtaking views of the finish line; private meeting with Mr Patrick Lange; closing ceremony with fireworks and laser show; dinner together.

Here's a look back at the highlights of this five-star weekend, set to music by Ekoï and its very Shakespearean conductor, Matthieu Müller, head of the German-speaking market. (In the photo, he presents the AR16 Datev Roth Challenge edition helmet)

France Bleu Azur: Ekoï goes...radio

It was with microphone in hand that Sophie Glotin, journalist for France Bleu Azur (radio media in the south of France), went to meet the technicians in our customization workshops.

As she asked Frédéric (photo) about the "secrets" behind the manufacture of the limited series of Gara and AR14 helmets, she was particularly captivated by the singularity that sets Ekoï apart from other brands. She then turned her blue microphone to the people working in the various departments at Fréjus. In particular, she chatted with Pietro, our passionate Operations Manager...in a very relaxed atmosphere.

Dear VIPS, as you can see from our newsletters, Ekoï regularly attracts the interest of the press, whether print, web, TV or radio!

EXCLUSIVE! Ekoï continues its conquest of...Canada!

The news won't be officially released for a few days yet...

For you, and in a very VIP preview, Ekoï announces that the brand has become helmet and eyewear partner of the Grands Prix cyclistes Québec et Montréal for three years. Every September, this World Tour event attracts a top-class line-up!

Message for Canadian and Quebec VIPS.

Dear VIP club members, mark your calendars!
An impressive Ekoï delegation will be coming from France to meet you at GPCQM on September 8 and 10. Don't hesitate to spread the word!

How about a sneak preview?

In the next few weeks, Ekoï will be offering a new helmet. This one features a novel shape and a higher level of safety. It will complete the range you're probably very familiar with, including the emblematic AR13, 14,15, the Corsa Light, the Gara, the Légende...

Exclusively, just for you, here are two photos of this novelty: on the first, you can make out part of the grille (front face) while on the second, taken from a let's say more artistic angle, is suggested the helmet's distinctive safety element...We'll show you a little more very soon. Scheduled for release at the end of the year.

Bonus: the unusual shot...

During the Challenge Roth Challenge (Germany), the Var agent responsible for the German-speaking market left the head office to visit the stand at the heart of the triathlon event...

Our indiscreet lens caught this delightful moment when he performed a tango with a ... supermodel.