EKOÏ IN DECEMBER

Brand News: Marion Rousse, New Ambassador

This news probably hasn't slipped past you! But if it has, here are some exclusive photos of our new ambassador Marion Rousse. The director of the Tour de France Femmes and cycling consultant for France Télévisions has teamed up with [Ekoï] to launch a stunning and very elegant collection consisting of a thermal jacket, a long-sleeve jersey, and tights.

Pro side: [Ekoï] present at training camps of its teams...

Before the racing season starts, professional teams head to Spain for training camps. The relatively mild weather at this time of year explains this choice. Experience the camp atmosphere alongside riders from [COFIDIS] and [ISRAËL PREMIER TECH], as if you were there.

Visit of the Month

[Ekoï] maintains close and privileged relationships with the riders and staff of its teams. Jean-Christophe Rattel, founder of the brand, and Stéphane Heulot discussed equipment (Ekoï outfits Lotto with helmets and glasses) and covered various topics including season objectives, ways to achieve them, etc. The team director signed the celebrity wall, located in the showroom at Fréjus.

Quote of the Month

"I didn't really believe it anymore but I kept applying the pressure."

This is what Belgian triathlete Jelle Geens declared after his Ironman 70.3 World Champion title in New Zealand. Congratulations to this [Ekoï] champion who achieved the feat, at 31 years old, of beating the formidable Hayden Wilde on his home turf. Not to forget the impressive third place of Léo Bergère, also in [Ekoï]... except the cap!

Stay tuned... your VIP 2024 magazine soon at your doorstep. The year's retrospective in 112 pages!