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The Brand EKOI

Created in 2001 almost 21 years ago, the EKOI brand quickly became a leader in France and a major player on the European cycling equipment market.

Pioneer of direct sales on the internet in 2008, EKOI by eliminating intermediaries offers products with unrivalled price/quality ratio, generally 30% to 40% less expensive than the competition, a logical and vital element of the EKOI strategy to make cycling equipment more readily accessible to the largest market possible, or in any case to make it less expensive for all cyclists.

Many innovations of the EKOI brand were realised thanks to sponsorship and partnership with the best teams and professional athletes. When Brice Feillu won in 2009, with the EKOI squadra helmet during the 7 th stage of the TOUR DE France, the brand came at the highest level and now 4 teams wear EKOI products on the TOUR DE France 2020 :

EKOI partner with the Pros

A product development with the pros combined with an upgrade workmanship

Our EKOI RACING products are developed in close collaboration with professional athletes and EKOI partner champions.

We are very proud to equip many famous star champions in their country and the all over the world either on the road or in triathlon :

Warren BARGUIL (France), Philippe GILBERT (Belgium), Caleb EWAN (Australia) John DEGENKOLB (Germany), Elia VIVIANI (Italy), Nairo QUINTANA (Colombia) Beppu FUMIYUKI (Japan)… without forgetting, in triathlon the double IRON MAN world champion Patrick LANGE (Germany)…

All our pros need perfect products to be on top and it is a real challenge to offer them always better every year. EKOI RACING site products, helmets, glasses and gears are all produced by the EKOI research & development department and are manufactured mainly by European experts.

Customised by you and for you 

Many of the brand's products can be customised online on the EKOI configurators. It is ‘unique’ in cycling equipment, and it allows you to have the EKOI helmet, the EKOI pair of glasses with the design and colors of your choice.

Innovation coupled with a unique style are an EKOI constant

Always looking for innovation alongside professional runners, we want to be able to give you as quickly as possible, the benefit of new technologies that make you win performance and comfort. As soon as our products are validated in competition, they are manufactured for our customers with the challenge of offering similar items at affordable prices

Cycling with Style

EKOI's favorite slogan perfectly illustrates the desire to combine style,performance and comfort and the all our successive collections aim to surprise and challenge the often too traditional trends in the cycling world.

EKOI is more than 50 new products on the market each year, always with the same quality concern either for champions or to satisfy your cycling passion.


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