Ekoï in September

Québec/Montréal: EKOÏ presents the white jerseys to the best young riders!

Official partner of the Grands Prix Cyclistes de Québec et de Montréal for the third consecutive year, Ekoï was this year's official sponsor of the white jersey, rewarding the best young riders in both races.

On the podiums, Céline, our special correspondent, had the pleasure of presenting these jerseys to Afonso Eulálio (21 years old) at the Grand Prix Cycliste de Québec and to Jørgen Nordhagen (22 years old) at the Grand Prix Cycliste de Montréal.

This partnership demonstrates Ekoï's commitment to nurturing the future of cycling, continuing its support for the Tour de l'Avenir where the brand signed the four distinctive jerseys.

Ekoï donates 1000 helmets to young Quebecers

On the occasion of the Grand Prix Cycliste de Québec, Ekoï had the pleasure of donating a thousand helmets to children, in partnership with the Pierre Lavoie - Le Grand Défi association. A simple gesture, but one full of meaning: to raise awareness among the youngest about the practice of sport and to share with them the passion for cycling, in the best safety conditions.

Their smiles were worth all the victories. A moment of emotion that concretely illustrates Ekoï's commitment: making sport accessible to everyone, from children to seniors, as Jean-Christophe Rattel, CEO of Ekoï, reminds us.

And he adds: “Offering these helmets is a modest contribution to the Grand Défi Pierre Lavoie, which perfectly embodies the idea that sport is a solution for better living.”

We tell you why George Hincapie visited Ekoï

Ekoï is proud to announce a new partnership with former American rider George Hincapie, three-time US road champion (1998, 2006, 2009), winner of the Amstel Gold Race (2001), and now a respected figure in US cycling.

This partnership will cover the helmets, sunglasses, and shoes of the new team launched by the champion: Modern Adventure Pro Cycling, starting in 2026. An ambitious team aiming to be on the start line of the Tour de France within two years.

The Hincapie method? Building what he calls "America's Dream Team": gathering the best American talents under a strong banner, while preparing the future of cycling.

One of our own pedals 1300 km for a good cause

Daniel Colette, a long-time friend of the Ekoï VIP community for over 20 years, took on an extraordinary challenge. Starting from Belgium, from the legendary Mur d'Huy, he rode solo for 1,300 km on his gravel bike, averaging about 160 km per day, to reach Fréjus, Ekoï's headquarters in the South of France.

This journey was motivated by a promise made to a friend who passed away three years ago, as well as the desire to support Télévie, the Belgian association that funds cancer research and supports patients and their families.

Daniel shared with us his first experience in the world of ultra-cycling: days of rain and headwinds in Northern France, punctures, sometimes tricky navigation... but also the satisfaction of completing each stage without difficulty and the pleasure of being welcomed by VIPs who, seeing he was passing by, did not hesitate to open their doors.

Stay tuned for his exclusive interview!

The comedian, cycling enthusiast, Arnaud Tsamère, responds to internet users in a super cool "Hors catégorie"!

https://www.youtube.com/live/HSuoLjYCbuA

Hors Catégorie, the concept proposed by Ekoï since the start of the season, consists of answering questions from internet users openly, in an intimate setting. An original format that offers a different way of listening to great champions, team directors, but also cycling enthusiasts, like Arnaud Tsamère, known for his offbeat humor and the trio he forms with Jérémy Ferrari and Baptiste Lecaplain in a triumphant tour (over 80 sold-out dates).

A 33-minute podcast to enjoy without moderation...